J3NERATION is a new eyewear brand located in Los Angeles.

Inspired by the styles of classic Hollywood films across generations, from the 1920s to the new 20s, J3NERATION’s design plays with the concepts of "art" and "everyday life" with a modern touch, aiming to create moments of Déjà vu at the present time, as well as to build an eyewear culture that embraces a sense of nostalgia.